Thursday, January 7, 2010
Topics
Comment on this post with a topic or list of topics you would like to be discussed/researched.
About this blog....
How many of you small business owners out there have ever wondered where the best place is to spend your advertising dollars? I know as a small business owner myself, I have often asked myself the same thing. The sad thing is, I have an advertising background and it has been difficult at times for myself to know the correct answer.
I have decided to start this blog in an effort to put my education (which includes and marketing background), and experience in TV, Radio, Newspaper, Yellow pages, Internet Advertising, Billboards, and magazines, to work. My experience comes from both the sales and customer side. I have had the opportunity to work in each industry as well as advertise in each industry.
In today's economy it more important than ever to spend your advertising dollars wisely. What I mean by this, is what advertising medium will give you the best return on your investment? The answer will be different depending on the type of business you own.
On this blog, we will discuss different ways we as business owners can advertise, which ways are most cost effective, what myths about advertising are actually true and which are actually myths. I would ask that when leaving comments, you comment on the post and do not promote your business, this blog will give you plenty of ideas on where you can promote your business.
I want this blog to be a tool for small business owners to use in an effort to spend their advertising dollars the smartest way possible.
My first post will be no later than Monday January 11th, in an effort to answer a post I saw on twitter that said the person just threw out their new Dex phone book, why do they keep sending them out? I think that the question posed in that post is a question many of us have asked ourselves.
This blog will focus on business owners and advertisers in Utah. Eventually I will expand to other territories, but since I live in Utah, I felt it is best to start there.
I have decided to start this blog in an effort to put my education (which includes and marketing background), and experience in TV, Radio, Newspaper, Yellow pages, Internet Advertising, Billboards, and magazines, to work. My experience comes from both the sales and customer side. I have had the opportunity to work in each industry as well as advertise in each industry.
In today's economy it more important than ever to spend your advertising dollars wisely. What I mean by this, is what advertising medium will give you the best return on your investment? The answer will be different depending on the type of business you own.
On this blog, we will discuss different ways we as business owners can advertise, which ways are most cost effective, what myths about advertising are actually true and which are actually myths. I would ask that when leaving comments, you comment on the post and do not promote your business, this blog will give you plenty of ideas on where you can promote your business.
I want this blog to be a tool for small business owners to use in an effort to spend their advertising dollars the smartest way possible.
My first post will be no later than Monday January 11th, in an effort to answer a post I saw on twitter that said the person just threw out their new Dex phone book, why do they keep sending them out? I think that the question posed in that post is a question many of us have asked ourselves.
This blog will focus on business owners and advertisers in Utah. Eventually I will expand to other territories, but since I live in Utah, I felt it is best to start there.
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